Best SEO & digital Marketing Tools in 2023 For Agency-Level Analysis, Reports & Lead Generation.
Updated: Jan 25
WebCEO is a set of professional online SEO tools, all on a single platform and loved by agencies, corporate marketing departments and freelancers. It is a fast, time-saving, stable service - we hope you will agree. The platform is constantly evolving year after year - WebCEO sets the trends in the SEO industry. Our aim is to create software that will fully satisfy the SEO needs of small businesses, international corporations and SEO agencies. So far we've been very successful at this.
23 Must-Have Online SEO Tools, All In One Place
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SEO Tools for Keyword Research & Rank Tracking
Monitor your site rankings + those of your competitors on 370+ local and global search engines. Narrow the data down to a precise location: country, state/region, city, or even zip code
Get a high level breakdown of the ranking data for your chosen period + compare to any period
Receive information about every type of ranking results: Google Ads, Places, Images, Videos, News, Hotels, Shopping, Knowledge panel & Featured snippets
Find your top online competitors who use your keywords
Compare your rankings to those of your competitors
Group your keywords by assigning tags to them
Use filters to display relevant information in your reports
KEYWORD RESEARCH TOOL:
Find the most effective keywords gathered from 4 different sources: Google Ads Keyword Planner, Google autocomplete, Related searches, "People also ask"
Harvest the keywords you’ve already been getting traffic for from your Google Search Console (formerly Webmaster Tools) account
Collect additional keyword ideas from your competitors' sites
Online SEO Tools for Site Audit
TECHNICAL AUDIT TOOL:
Check your website for broken links and images
Scan pages and folders disallowed in the robots.txt
Find and identify page access issues
Improve your website usability and indexability
INTERNAL LINKS TOOL:
Strengthen the theme of your site's content and your ranking in semantic search with the Internal Link Text Analysis tool
Find your most authoritative pages and spread their authority across your site with Page Authority Analysis
Track how much link authority is given and taken by your pages using Landing Page Analysis
SEO ANALYSIS TOOL:
Run an SEO audit online and receive helpful advice for fixing all detected issues
Test how effectively you are using on-page elements: title, description, H1-H4 tags, ALT attributes etc.
Measure your page loading speed and mobile friendliness level
Benefit from an optimization report covering all SEO-important page areas
SITEMAP GENERATION TOOL:
Create an XML sitemap for your site in a matter of minutes
Monitor the indexation of your sitemap pages by search engines
SEO CONTENT ASSISTANT:
Discover the competing URLs that score the best for your pool of keywords
See detailed stats on each competitor to understand how they outperformed you
Run an on-page keyword analysis and research the keyword usage of each competitor
Get SEO content advice for each analyzed page based on the performance of your competitors
Online SEO Tools for Link Earning
BACKLINK CHECKER TOOL:
View the Linking Domains which have given you backlinks
Check your individual Backlinks and their usefulness
Get a report on your recently Lost Backlinks and restore the most valuable ones
Run a check on the Link Texts to analyze their quality and find the ones that need correcting
Discover your Most Linked Pages which you can use to spread authority across your site
Detect and remove unnatural backlinks using the Toxic Pages report
PARTNER LINKS WATCH:
Monitor important backlinks and their parameters (the linking page's Google rankings, keywords in the anchor texts, user-agent cloaking, 'nofollow' attribute, crawling disallowance in robots.txt file etc.)
CONTENT SUBMISSION TOOL:
85+ niche directories and content submission sites
35+ blog communities and search engines
30+ local websites and directories
10 shopping search engines
COMPETITOR BACKLINK SPY:
Find sites that link to your competitors, but don't link to you yet
Detect the external pages with the highest authority who can provide the best backlinks
Traffic Analysis SEO Tools
GOOGLE ANALYTICS TOOL:
Receive data from Google Analytics faster and easier by integrating your account with WebCEO’s online SEO platform
Discover how many users/sessions were brought to your website by different sources over time
Perform precise traffic analysis narrowed down to geo position and language
GOOGLE SEARCH CONSOLE:
See the top search queries that bring visitors to your site due to the integrated Google Search Console tool (formerly Webmaster Tools)
Determine which keywords are the most effective based on their impressions and clicks
Filter your incoming traffic by country, device, type of content (web, image, video)
GOOGLE ADS:
Get a high-grade summary of your advertising campaigns’ performance as to Clicks, CPC, Cost, Conversions, etc
Receive comprehensive insights on how specific Ad Groups operate and how much value they bring to your metrics
Analyze the keywords you have chosen for your Ad Groups and see those your website was found with
See how much you have spent and received with your YouTube video campaigns
Google Business Profile Integration
Check how much exposure (searches, map views, customer actions) your local business is getting
View and manage your customer reviews
Find your local competitors and their data
Get detailed reports on your local SEO campaign provided by WebCEO's Google Business Profile module
Social Media Analytics
FACEBOOK INSIGHTS TOOL:
See the results of your Facebook campaigns and how users interact with your updates
Discover posts which drive the most user engagement: comment, reactions, shares
Get a detailed analysis of your Facebook audience's demographics
Find hot topics that your competitors are using to promote themselves
SOCIAL ENGAGEMENT TOOL:
Track social activity around the links to your pages on Facebook and Pinterest
Compare your social media engagement to your competitors' to set realistic benchmarks for your brand
Evaluate social activity effectiveness using data from Google Analytics
WEB BUZZ MONITORING TOOL:
Monitor the mentions of your brand on news sites and blogs
Track hot topics in your industry
Check Twitter Buzz for posts about you or your chosen topics
SEO Tools for Competitor Metrics
Identify your most successful and dangerous online competitors
Estimate how many prospects your competitors may have with the Competitor Traffic Overview report
See your site's performance in search engines compared to its competitors
Compare your social citations against those of your competitors
View competitor site rankings and how close you are to outranking them
